hfa Drives Home with Two International Telly Awards

Akron, Ohio (Vocus) November 12, 2008-- Hitchcock Fleming & Associates Inc. (hfa) (http://www.teamhfa.com) has been recognized by the international Telly Awards for two product videos for The Goodyear Tire & Rubber Company.

Each year the Telly Awards showcase the best work of advertising agencies, production companies, television stations and cable operators. Widely known and highly respected, the Telly Awards received more than 14,000 entries from all 50 states and five foreign countries this year.

hfa was honored for a video designed to excite the audience at the annual Goodyear Dealer Conference. Dubbed the Sizzle, this blockbuster video introduction opened the movie-themed Dealer conference with an epic fast-paced review of Goodyear's recent successes and goals for the future.

Focusing on Goodyear's promise to bring innovation into everything it does, the Sizzle video showcases more than a dozen Goodyear products featuring easy-to-understand, relevant technology.

With value, performance, toughness, comfort, responsiveness and traction in full force, Goodyear tires were the superheroes of the show.

To celebrate 25 years of Goodyear Eagle performance tires, hfa created another video that showcases the brand's rich heritage on the race track. The video takes viewers on an adrenalin-pumped ride through past race victories and blasts through glowing reviews from Car & Driver, Eurotuner and other popular publications.

"Creating videos to help promote Goodyear tires is very exciting for us. The brand always speaks for itself, and we help make that message even more engaging and relevant to the audience. When we win an award, it's a welcome bonus," says Nick Betro, hfa vice president/executive creative director.

To view the videos, please visit http://www.teamhfa.com/PR/Sizzle_25YearsOfEagle/.

About the Telly Awards

Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs as well as the finest video and film productions. The Telly Awards annually showcase the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a prestigious national and international competition and receives over 14,000 entries annually from all 50 states and many foreign countries.

About hfa

hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in retail, consumer, industrial, government, building products and business-to-business clients. hfa was established in 1940. Among its clients are The Goodyear Tire & Rubber Company, one of the world's largest tire companies; Carter Lumber and its more than 200 stores; Tremco, North America's premier provider of comprehensive facility management solutions; KraftMaid, one of the nation's largest cabinetry manufacturers; Therma-Tru®, America's leading brand of fiberglass entry doors; and the City of Akron, Ohio. hfa's expertise encompasses branding, research, strategic planning, public relations and media. Whether working in print, broadcast or Web formats via The BuzzwerksTM interactive division, hfa cuts through the clutter to make a client's message resonate. To learn more, please visit www.teamhfa.com and www.thebuzzwerks.com.

Media Contacts:                

Hitchcock Fleming & Associates Inc.

Jack DeLeo

President/CEO

jdeleo@teamhfa.com

330.376.2111, ext. 3306

Katie Greenwald

Assistant Account Manager    

kgreenwald@teamhfa.com

330.376.2111, ext. 3399    

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